Team

Most investors in fintech have watched the industry from the outside. Jay Reinemann spent over two decades inside it, starting at the ground level. His first job was as a credit analyst and commercial loan officer — sitting across the table from entrepreneurs trying to finance their businesses. That proximity to builders stuck. He joined Visa during the dotcom era, spending nearly a decade across finance, business development, and ultimately running Corporate Development and Strategic Alliances, with direct executive-level engagement across global financial services. He then moved to BBVA as Executive Director of Corporate Development and Strategy, where his mandate was not traditional banking M&A but something harder: help a 150-year-old global institution understand and act on digital transformation before it was too late. He led investments in Coinbase, DocuSign, Personal Capital, SumUp, and Taulia, and executed the $117M acquisition of Simple — early conviction that digital-native banking was the future. In 2016, he founded Propel — having spent enough time inside the incumbents to know exactly where the opportunity was on the outside. Jay is from Milwaukee, went to the University of Wisconsin, and has lived in the Bay Area for 25 years. He'd rather understand how something works than outsource the understanding.

David is a General Partner and co-founder of Propel, where he has been investing since 2016. He enjoys investing on the frontier, from AI to crypto, and New York, to Tel Aviv, and São Paulo. Originally from Milwaukee, a desire to be closer to the innovation economy drove him west, where he landed his first job at SVB Financial Group. At SVB, David supported category-defining companies with valuation and advisory, while helping the bank identify top performing companies. After SVB, David joined Jay at BBVA, in the Corporate Development and M&A team, where they backed Coinbase, DocuSign, SumUp, Taulia, and Personal Capital, and the $117M acquisition of Simple, an early leading neobank. David is a University of Wisconsin graduate, and lives in the Bay Area with his wife and kids.

Braeden is an Investor at Propel, where he works with founders across the firm's portfolio and helps identify the next generation of companies to back. A few of his current interests are AI in services, AI safety/security, and insurance. Before Propel, he spent a summer at the Federal Reserve Bank of Chicago and worked at a fintech media startup. A Chicago suburbs native and UW-Madison CS grad, he now lives in San Francisco.

Hunter is the Chief Financial Officer and Chief Compliance Officer at Propel, where he has managed the firm's finances and compliance since joining in 2024. Before Propel, he spent over five years running fund accounting at ACME Capital and began his career in audit at EY and Deloitte. A Tennessee native and Rhodes College grad, he now lives in the Bay Area.