About

We are most active at Pre-Seed and Seed stages, but can selectively invest later. If you're thinking about starting a company, are building already, or are live with customers, we want to meet.

We invested pre-product or before meaningful revenue in 7 companies that now generate over $100M in annual revenue, including Groww, Guideline, Newfront, Nomad, Brave, Neon, and Hippo.

Propel usually invests $500K to $5M as an initial investment. We can lead, co-lead, or meaningfully participate.

We are currently investing out of our fifth fund, a $100M vehicle.

Yes. We've invested in our top-performing companies across the full lifecycle, with total follow-on investments ranging from $10M to over $50M. We are comfortable with concentration risk, have exceeded 15% of funds into individual portfolio companies multiple times, and cross-fund invest when appropriate.

In addition to the U.S., Propel has invested in companies founded in Brazil, Israel, India, Colombia, Chile, Argentina, and Mexico. While the majority of Propel’s capital has been deployed in the U.S., the team has invested more than $100M in South America.

We are a small team with two Managing General Partners and a tight investing team. We sit in an open office, and investment ideas are shared daily. We don't operate in silos, directing energy and the firm's resources towards what matters most.

After an introductory meeting, we quickly move to identify what we need to learn. Follow-up meetings are used to validate understanding, get more of our team familiar with the opportunity, and to establish rapport between our fund and the founders. We can move in days or match whatever timeline founders prefer.

We back founders who see a future others don't - or who have the exceptional execution abilities to deliver it, and often both. Specifically, we look for founders with deep domain expertise, a clear insight into why now is the right time, and the ability to attract the talent, customers, and capital needed to build a category-defining company.

Creating one of these businesses is extraordinarily rare and difficult, but some founders are built for it. We also look for founders who want investors as true partners on the difficult journey ahead.

From the outset, we set up a WhatsApp channel connecting founders directly with our full team. We set a sync cadence that fits founders' needs - bi-weekly, monthly, or quarterly, but often chat more frequently. We actually read investor updates and pick up the phone when called.

We like to be meaningful on the cap table so we can support founders with whatever they need, whether that's office space in San Francisco, navigating a difficult co-founder relationship, or unexpected personal matters. We don't hand you off to a specialist; you get us.